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Best New Free App of the Week

This week saw the roll out of a number of new apps for your i (fill in the blank here), but my favorite one attempts to answer the age old question: “What do you want to do this weekend?” Roamz is a...

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My Conversations With Siri

This week saw the introduction of the iPhone 4s, but more importantly those obtaining Apple’s latest gem met Siri, the sassy and snarky automated “robot” helper that assists users with almost any...

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Birth Your Business – Now!

  The other day while working at my partner’s clothing boutique, which very oftens doubles as my office, a young man came in looking for money. Okay, that sounds a bit weird. Let me try this. An...

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How To Kill Your Brand Identity With Bad Grammar

Recent FB status:   look at This grate deal.3for 1 monday only.   This is not a joke.   This is an actual Facebook brand status update from a relatively large company that has very cool products (let’s...

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Brand Success In Social Media Requires This One Fundamental Truth.

A couple of weeks ago I was in New Jersey with Stephanie and Nicole at my old alma mater, Rutgers University.  Stephanie and Nicole had never been to Rutgers, or New Jersey for that matter, and I was...

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The Social Generation…and pizza

I was sitting in Starbucks the other day, next to a group of teenage girls, totally pretending not to listen in on their conversation (which was fascinating and terrifying all at the same time). Every...

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The Facebook Cover Photo – It Had Better Be Great!

What is a good cover photo, you ask? Think of your Facebook cover photo as the first impression you give to your fans.  While it is true that after the initial introduction to your brand on Facebook...

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Managing Your Social Media Efforts – Empower The Passionate!

  Recently, I had been involved in training a client to take over the social media reigns for his company – a campaign that our company developed and managed for a short period of time. They were a...

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College Football, Heartbreak, and Social Media

I am sitting on a Delta flight heading home from a client event. Not really an event, more like a college football bowl game.

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Social Media Common Sense or How Not To Be Weird and Creepy on LinkedIn

A couple of weeks ago I was in New Jersey for business but had carved out some time to hang with my friend Lisa to do girly stuff.  Although, since we are both in our 40s I guess I should call it...

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